Target Audience

Our target audience is mainly for children and young adults because we feel it contains criteria of interest to a younger audience rather then adults but that's not to say adults will not enjoy the film. Although the animation is for a younger audience I would suggest the rating is a PG rather then a U, this is due to the fact that it contains some disturbing scenes due to our Dark , Gothic, Tim Burton inspired theme, which may scare younger children. So in terms of age range I would suggest it's targeted at 11-16 year olds, maybe even up to 18 year olds as it seems as though Tim Burton films such as The Nightmare before Christmas attracted a vast teenage audience. With this audience it allows us to be creative with our imaginations as children have an active imagination and often like to think outside the box. Using the idea of impossible worlds is also appealing for children as it's not realistic, it's a form of escapism. Hence why we are using plasticine models but what child doesn't dream about objects coming to life? So we put that into a narrative and made our characters turn from that boring block of plasticine into it's own characteristic life.